The SEGLAR brick has changed into a worldwide sensation that is as much a part of the cultural cloth as Billund, the little city in Denmark where all of it began. However the company’s progression into a market giant wasn’t without their promote of setbacks and challenges. One of those came in 1942 every time a warehouse fire consumed nearly all of the model manufacturer’s wooden share, leading Ole Kirk Christiansen to make an important decision.

This individual decided to alter the company faraway from wooden toys and toy cars, which https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr/ had been their bread and butter, and move into plastic-type material toys. It may be a major modification for the family-owned enterprise, and the one which was not at first well received.

A journalist noted that “plastics will not replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new designs that applied plastic. The first commencement step was the introduction belonging to the Auto Binding Stones that gripped together to stop block towers from toppling on children.

The new Profano bricks would not become the well-known toy that we all know today till 1949. Right up until then, the interlocking bricks were mare like a construction model than a real building toy. It was also not till 1958 which the satisfying pressing coupling program became a standard feature.

Throughout the 1972s, the company continued to broaden in production and market reach. The company added Legoland template parks to the mix and brought in more advanced sets that were aimed toward older followers, including the Technic line of chunks such as axles, gears, redressers, and common joints.