Digital solutions are tools which use technology to simplify processes and create new avenues for customer interaction. They can help businesses remain competitive, satisfy customer needs more effectively, or drive growth. It requires an arduous process to select the right digital solution. Here are some key factors to consider when selecting an advanced digital business solution.

Many digital solutions are a result of scalable and innovative technology that allows them to grow and adapt to the needs of the business. This fundamental aspects of architectural digital storage flexibility comes at costs. It’s not unusual for successful solutions to create demand for expanded services, more personalization, and more variation. The difficulty for digital companies is to appreciate the complexity that is beneficial but avoid complexity that doesn’t.

Complex digital solutions automatize routine tasks. This lets employees spend less time on administrative tasks, and focus on more important tasks. They can also enhance the management of data and enable more precise decision-making by utilizing real-time monitoring of information. These solutions can also reduce costs and make scaling a business easier.

The ability to communicate the value of these abstract capabilities is a problem for sales professionals. They must devise an understanding of how the solutions will provide tangible rewards to specific customers’ needs. They also need to be able to modify their value offer to meet the changing needs of customers. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to Plan Your Business for Long-Term Success (The MIT Press, 2019). Follow her on Twitter at @mit_cisr.